Recent social media posts
05/21/2026
SUGARFISH opens today in San Diego’s Little Italy!
For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."
Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.
“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa
Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101
Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.
05/20/2026
Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.
SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.
Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.
“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini
Don’t Think. Just Eat.
Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego
05/15/2026
Right place, right moment, right bite.
05/11/2026
Say less. Order more.
05/07/2026
Drop your order. No gatekeeping.
05/05/2026
It’s always the right night for this.
04/25/2026
No need to think. Just come in to eat.
Your order? The Don't Think. Just Eat.
04/21/2026
Warm rice is not optional. It’s essential.
04/19/2026
BTS with Tom Nozawa
04/14/2026
Eat immediately.
04/11/2026
Trust us.
We’ve already made the decisions for you.
04/07/2026
It's always a great day for a Trust Me.
03/26/2026
We love seeing your guest photos 💙
03/14/2026
Warm rice. Cool fish. Exactly as it should be.
03/11/2026
Some nights just call for sashimi
03/06/2026
When the fish is this great. You don’t need much else.
03/04/2026
Corona del Mar
03/04/2026
simply great sushi
02/25/2026
New Zealand Pink Lobster.
Let it speak.
02/21/2026
That first bite
02/18/2026
SUGARFISH Albacore >
02/14/2026
Happy Valentine’s Day, Sushi Lovers 💙
Because the best way to someone’s heart is through warm rice and high quality fish. Tag your sushi date.
Address
146 South Lake Avenue
Pasadena, CA
91101
Directions to the sushi restaurant on South Lake Avenue in Pasadena:
Public Transport:
- Take the LA Metro Gold Line and get off at Memorial Park Station.
- Walk south on Arroyo Parkway, turn right onto E Colorado Blvd, and continue walking until you reach S Lake Ave.
Driving/Parking:
- From downtown Los Angeles, take I-110 S towards Pasadena.
- Merge onto CA-134 E/CA-110 N towards Glendale/Pasadena.
- Take exit 25A for Fair Oaks Ave.
- Turn left onto Fair Oaks Ave, then make a right turn onto E Colorado Blvd.
- Finally, turn right onto S Lake Ave where you may find some available parking spots.
Opening Hours
| Monday |
11:30am - 10pm |
| Tuesday |
11:30am - 10pm |
| Wednesday |
11:30am - 10pm |
| Thursday |
11:30am - 10pm |
| Friday |
11:30am - 10pm |
| Saturday |
11:30am - 10pm |
| Sunday |
12pm - 9pm |
Alerts
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What people say
Sushi restaurants are known for their fresh and delicious seafood, expertly prepared by skilled chefs. SUGARFISH: Pasadena is no exception to this rule. This full-service sushi restaurant offers a unique omakase-style service based on Nozawa's 50 years of experience in Japan and the US. Whether you're looking for a quick lunch or a leisurely dinner, SUGARFISH: Pasadena has you covered with its delivery, takeout, and waiter services.
One of the standout dishes at SUGARFISH: Pasadena is the Scallop Hand Roll. Customers rave about how it "just hits different" and how it's a must-try item on the menu. Another popular dish is the Anago Nigiri, which some say makes a great dessert due to its sweet flavor profile.
If you're looking for something more classic, the Salmon Nigiri is always a safe bet. It's been called a true classic by many customers who appreciate its simplicity and freshness.
No matter what you order at SUGARFISH: Pasadena, you can be sure that it will be expertly prepared using only the freshest ingredients available. So why not cozy up in one of their warm booths or enjoy your meal in bed during cold weather? With SUGARFISH: Pasadena's delicious sushi offerings, you'll be dreaming of sushi all day long!
