The Counter

The Counter The Counter is a popular American burger restaurant located on Shoppers Lane in Pasadena, offering a contemporary dining experience with customizable burgers and an extensive menu of vegetarian, vegan, and gluten-free options. Alongside their delicious burgers, The Counter also serves up craveable starters, creamy shakes, and a selection of beer and wine to complement your meal. Whether you're looking for a quick lunch or a satisfying dinner, The Counter has something to satisfy every appetite.
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Recent social media posts

Some of us developed a perfect order at age 8 and saw no reason to keep searching.​​Save this one for the next time you’...
09/04/2026

Some of us developed a perfect order at age 8 and saw no reason to keep searching.​

Save this one for the next time you’re craving the classics.

09/02/2026

Very serious restaurant technology. Definitely not giving “screen time at the dinner table."

A bunch of starters with friends? We support that fully and look there's even a vegetable in there at the top (Sweet Sri...
08/31/2026

A bunch of starters with friends? We support that fully and look there's even a vegetable in there at the top (Sweet Sriracha Brussels Sprouts)!

The Hatch Green Chile Burger, Hatch Mac, and Salted Caramel Shake are back doing what they do best: making your next ord...
08/27/2026

The Hatch Green Chile Burger, Hatch Mac, and Salted Caramel Shake are back doing what they do best: making your next order very easy.

08/26/2026

The casual walk-by followed by the Olympic sprint back to the POS.🫢

Fall drinks are officially in!​The Pumpkin Spice Shake is back at all locations, with Boozy Pumpkin Spice Shakes and Pum...
08/25/2026

Fall drinks are officially in!​

The Pumpkin Spice Shake is back at all locations, with Boozy Pumpkin Spice Shakes and Pumpkin-Ritas at select spots for the people who like a little extra.

One spicy burger, one creamy Hatch Mac, one Salted Caramel Shake. Hatch Fest came prepared!
08/22/2026

One spicy burger, one creamy Hatch Mac, one Salted Caramel Shake. Hatch Fest came prepared!

08/18/2026

One for the shake people. One for the “make mine a margarita” people.

Fresh, peachy, minty, and exactly what hot weather had in mind.​📷: Peach Mint Fresca
08/16/2026

Fresh, peachy, minty, and exactly what hot weather had in mind.​

📷: Peach Mint Fresca

08/15/2026

HOA approval is still pending, but emotionally, this is already my home.

One for the burger person, one for the chicken sandwich person. Which one’s yours?
08/13/2026

One for the burger person, one for the chicken sandwich person. Which one’s yours?

The Hatch Green Chile Burger and Hatch Mac are back in the mix, and the Salted Caramel Shake came along to make sure nob...
08/11/2026

The Hatch Green Chile Burger and Hatch Mac are back in the mix, and the Salted Caramel Shake came along to make sure nobody stayed calm about it.

Who’s Hungry?
08/08/2019

Who’s Hungry?

Getting Hungry?
08/01/2019

Getting Hungry?

I mean, c’mon! 😍🤪😳😍
07/26/2019

I mean, c’mon! 😍🤪😳😍

Just when you think you have created everything!  The Impossible meatless protein.      impossibleburger
07/22/2019

Just when you think you have created everything! The Impossible meatless protein. impossibleburger

Sometimes you just need to pig out! 🐽🐽
07/20/2019

Sometimes you just need to pig out! 🐽🐽

It’s National French Fry Day! You know what to do. 🍟
07/13/2019

It’s National French Fry Day! You know what to do. 🍟

Run on in and get an egg on your burger! 🍳🥓
07/12/2019

Run on in and get an egg on your burger! 🍳🥓

Yes please! You don’t need a bum with your burger.
07/09/2019

Yes please! You don’t need a bum with your burger.

Piled high to perfection! Come in today to pile yours.
07/06/2019

Piled high to perfection! Come in today to pile yours.

Made in America! Happy Fourth.  We are open all day to fuel up before or after your fireworks. 🇺🇸🍔🍟🍺🇺🇸
07/04/2019

Made in America! Happy Fourth. We are open all day to fuel up before or after your fireworks. 🇺🇸🍔🍟🍺🇺🇸

Address

140 Shoppers Lane
Pasadena, CA
91101

Shoppers Lane is a popular area in Pasadena, with multiple options for public transport and parking. If you are travelling by car, head towards Shoppers Lane via the nearest highway and follow the signs to find available parking spots.

Alternatively, if you are using public transport, take the bus or train to the nearest station and walk towards Shoppers Lane. There are several stations within walking distance of Shoppers Lane that offer convenient access, including:

- The Lake Station: Take Line 267 towards Sierra Madre Villa Station and get off at Lake Station; from there, it's about a 15-minute walk to Shoppers Lane
- The Allen Station: Take Line 180 towards Hollywood/Vine Station and get off at Allen Station; from there, it's about a 20-minute walk to Shoppers Lane

Once you arrive at Shoppers Lane, look for the burger restaurant that also serves as a caterer and American restaurant with fantastic food options!

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 10pm
Saturday 11am - 10pm
Sunday 11am - 9pm

Telephone

+16264401008

Alerts

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What people say

Burger restaurants are a staple in American cuisine, and for good reason. They offer a delicious and satisfying meal that can be customized to fit any taste preference. The Counter, located in Shoppers Lane, Pasadena, takes this concept to the next level with their customizable gourmet burgers.

What sets The Counter apart is their extensive list of over 80 ingredients that allow customers to create a burger as unique as they are. Whether you're a meat lover or vegetarian, gluten-free or vegan, there's an option for everyone. And it's not just the burgers that are customizable - the starters, sides, shakes, beer and wine all have options to make your dining experience truly personalized.

But it's not just about choice at The Counter - the quality of the food is top-notch. The burgers are juicy and flavorful, with fresh toppings and buns that hold up to even the messiest creations. And don't forget about the creamy shakes - they're the perfect accompaniment to any burger.

Overall, The Counter is a must-visit for anyone looking for a delicious and customizable burger experience. With their commitment to quality ingredients and personalized options, it's no wonder they've become a favorite among locals and visitors alike.