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The Counter

The Counter The Counter is a popular American burger restaurant located on Shoppers Lane in Pasadena, offering a contemporary dining experience with customizable burgers and an extensive menu of vegetarian, vegan, and gluten-free options. Alongside their delicious burgers, The Counter also serves up craveable starters, creamy shakes, and a selection of beer and wine to complement your meal. Whether you're looking for a quick lunch or a satisfying dinner, The Counter has something to satisfy every appetite.
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Recent social media posts

Acts of service but make it burgers.
06/01/2026

Acts of service but make it burgers.

05/26/2026

Cancel the little lunch you were planning. It’s National Burger Day!

Now serving: the Jalapeño Popper Burger, Fried Ranch Bites with Strawberry Jalapeño Sauce, and the return of the Piña Co...
05/23/2026

Now serving: the Jalapeño Popper Burger, Fried Ranch Bites with Strawberry Jalapeño Sauce, and the return of the Piña Colada Shake!​

Which one are you grabbing first?

Something spicy is coming 5/26. And yes, a favorite is making its return. 🍍🥥🌴
05/21/2026

Something spicy is coming 5/26. And yes, a favorite is making its return. 🍍🥥🌴

A pretty strong color palette if you ask us.
05/20/2026

A pretty strong color palette if you ask us.

05/18/2026

Bad day? Good day? Slightly unhinged day? Still works!

One less thing to figure out for graduation season: the food. Our catering menu is ready when you are.
05/17/2026

One less thing to figure out for graduation season: the food. Our catering menu is ready when you are.

The truth comes out eventually 🍔❤️
05/16/2026

The truth comes out eventually 🍔❤️

05/14/2026

Clocked out for the greater good of the team!

Consider this your summer burger shortlist. Save accordingly!
05/12/2026

Consider this your summer burger shortlist. Save accordingly!

05/10/2026

A little appreciation, a little food, a very solid plan. Happy Mother's Day!

A trap you probably don't want to be rescued from.
05/08/2026

A trap you probably don't want to be rescued from.

05/07/2026

No carbs? Gotcha!

05/04/2026

May the fries be with you. Always.

05/03/2026

Half the guests came to celebrate. The other half came to eat. Good thing we cater!

05/02/2026

Burger with everything you want on it hallelujah

If you’ve been waiting, this is your sign. Onlyavailable through 5/3!
05/01/2026

If you’ve been waiting, this is your sign. Only
available through 5/3!

Some people use words of affirmation. We usetoppings.
04/28/2026

Some people use words of affirmation. We use
toppings.

04/24/2026

Oh wow. What are the odds.

04/23/2026

You can stop thinking about it now. It's time to get
that order in!

04/21/2026

A different kind of burger move. Mahi mahi
understood the assignment.

04/18/2026

We all know this type of person!

04/16/2026

Good thing that sentence ended how it did
because if you came in here looking just for hugs
that might have gotten awkward.

04/15/2026

...but it is pretty magical and super delicious. Try
our new Tillamook® Grilled Cheese Burger now.

Who’s Hungry?
08/08/2019

Who’s Hungry?

Getting Hungry?
08/01/2019

Getting Hungry?

I mean, c’mon! 😍🤪😳😍
07/26/2019

I mean, c’mon! 😍🤪😳😍

Just when you think you have created everything!  The Impossible meatless protein.      impossibleburger
07/22/2019

Just when you think you have created everything! The Impossible meatless protein. impossibleburger

Sometimes you just need to pig out! 🐽🐽
07/20/2019

Sometimes you just need to pig out! 🐽🐽

It’s National French Fry Day! You know what to do. 🍟
07/13/2019

It’s National French Fry Day! You know what to do. 🍟

Run on in and get an egg on your burger! 🍳🥓
07/12/2019

Run on in and get an egg on your burger! 🍳🥓

Yes please! You don’t need a bum with your burger.
07/09/2019

Yes please! You don’t need a bum with your burger.

Piled high to perfection! Come in today to pile yours.
07/06/2019

Piled high to perfection! Come in today to pile yours.

Made in America! Happy Fourth.  We are open all day to fuel up before or after your fireworks. 🇺🇸🍔🍟🍺🇺🇸
07/04/2019

Made in America! Happy Fourth. We are open all day to fuel up before or after your fireworks. 🇺🇸🍔🍟🍺🇺🇸

Please hold.  This burger will be right with you.
06/28/2019

Please hold. This burger will be right with you.

Address

140 Shoppers Lane
Pasadena, CA
91101

Shoppers Lane is a popular area in Pasadena, with multiple options for public transport and parking. If you are travelling by car, head towards Shoppers Lane via the nearest highway and follow the signs to find available parking spots.

Alternatively, if you are using public transport, take the bus or train to the nearest station and walk towards Shoppers Lane. There are several stations within walking distance of Shoppers Lane that offer convenient access, including:

- The Lake Station: Take Line 267 towards Sierra Madre Villa Station and get off at Lake Station; from there, it's about a 15-minute walk to Shoppers Lane
- The Allen Station: Take Line 180 towards Hollywood/Vine Station and get off at Allen Station; from there, it's about a 20-minute walk to Shoppers Lane

Once you arrive at Shoppers Lane, look for the burger restaurant that also serves as a caterer and American restaurant with fantastic food options!

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 10pm
Saturday 11am - 10pm
Sunday 11am - 9pm

Telephone

+16264401008

Alerts

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What people say

Burger restaurants are a staple in American cuisine, and for good reason. They offer a delicious and satisfying meal that can be customized to fit any taste preference. The Counter, located in Shoppers Lane, Pasadena, takes this concept to the next level with their customizable gourmet burgers.

What sets The Counter apart is their extensive list of over 80 ingredients that allow customers to create a burger as unique as they are. Whether you're a meat lover or vegetarian, gluten-free or vegan, there's an option for everyone. And it's not just the burgers that are customizable - the starters, sides, shakes, beer and wine all have options to make your dining experience truly personalized.

But it's not just about choice at The Counter - the quality of the food is top-notch. The burgers are juicy and flavorful, with fresh toppings and buns that hold up to even the messiest creations. And don't forget about the creamy shakes - they're the perfect accompaniment to any burger.

Overall, The Counter is a must-visit for anyone looking for a delicious and customizable burger experience. With their commitment to quality ingredients and personalized options, it's no wonder they've become a favorite among locals and visitors alike.

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