The Counter

The Counter The Counter is a popular American burger restaurant located on Shoppers Lane in Pasadena, offering a contemporary dining experience with customizable burgers and an extensive menu of vegetarian, vegan, and gluten-free options. Alongside their delicious burgers, The Counter also serves up craveable starters, creamy shakes, and a selection of beer and wine to complement your meal. Whether you're looking for a quick lunch or a satisfying dinner, The Counter has something to satisfy every appetite.
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Recent social media posts

Taking our supplements very seriously. Just remember wellness looks different for everyone.
10/17/2026

Taking our supplements very seriously. Just remember wellness looks different for everyone.

Screenshot your current mood. Send The Cheat Day Order to the friend who needs it most.
10/16/2026

Screenshot your current mood. Send The Cheat Day Order to the friend who needs it most.

10/14/2026

Patience is a virtue. Unfortunately, you're hungry.

The hills have fries, and frankly, we’ve never been more seated.
10/13/2026

The hills have fries, and frankly, we’ve never been more seated.

10/11/2026

October has range. Also, say "comfort-food mood" 5 times fast.

10/10/2026

Pumpkin Spice Shake, Boozy Pumpkin Spice Shake, or Pumpkin-Rita. October really did give you options.

Keeping onion rings on the side is coward behavior. Load it up we say!
10/07/2026

Keeping onion rings on the side is coward behavior. Load it up we say!

Some days call for emotional support. Save accordingly.
10/05/2026

Some days call for emotional support. Save accordingly.

Consider this your official permission to make “brioche gold” a personality trait.
10/01/2026

Consider this your official permission to make “brioche gold” a personality trait.

A salad, sweet potato fries and a fresca. We said responsible-ish, not boring.​​Save this order for your next attempt at...
09/28/2026

A salad, sweet potato fries and a fresca. We said responsible-ish, not boring.​
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Save this order for your next attempt at balance.

09/25/2026

Green flags look a lot like someone walking toward you with a Hatch Green Chile Burger. ​
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Last call for Hatch Fest. Get your favorites while you still can!

Went to a burger place. Ordered chicken. No further questions at this time.​​Save this order for when the burger mood un...
09/23/2026

Went to a burger place. Ordered chicken. No further questions at this time.​
​
Save this order for when the burger mood unexpectedly passes.

09/22/2026

Pumpkin spice finally got interesting! 🎃 ​
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The Pumpkin-Rita brings together Hornitos Plata Tequila, triple sec, lime juice and pumpkin spice syrup, finished with a lime wheel. Fall looks better this way.

We’re just saying… ranch has been there for us in ways some people never have.
09/19/2026

We’re just saying… ranch has been there for us in ways some people never have.

Who’s Hungry?
08/08/2019

Who’s Hungry?

Getting Hungry?
08/01/2019

Getting Hungry?

I mean, c’mon! 😍🤪😳😍
07/26/2019

I mean, c’mon! 😍🤪😳😍

Just when you think you have created everything!  The Impossible meatless protein.      impossibleburger
07/22/2019

Just when you think you have created everything! The Impossible meatless protein. impossibleburger

Sometimes you just need to pig out! 🐽🐽
07/20/2019

Sometimes you just need to pig out! 🐽🐽

It’s National French Fry Day! You know what to do. 🍟
07/13/2019

It’s National French Fry Day! You know what to do. 🍟

Run on in and get an egg on your burger! 🍳🥓
07/12/2019

Run on in and get an egg on your burger! 🍳🥓

Yes please! You don’t need a bum with your burger.
07/09/2019

Yes please! You don’t need a bum with your burger.

Piled high to perfection! Come in today to pile yours.
07/06/2019

Piled high to perfection! Come in today to pile yours.

Made in America! Happy Fourth.  We are open all day to fuel up before or after your fireworks. 🇺🇸🍔🍟🍺🇺🇸
07/04/2019

Made in America! Happy Fourth. We are open all day to fuel up before or after your fireworks. 🇺🇸🍔🍟🍺🇺🇸

Address

140 Shoppers Lane
Pasadena, CA
91101

Shoppers Lane is a popular area in Pasadena, with multiple options for public transport and parking. If you are travelling by car, head towards Shoppers Lane via the nearest highway and follow the signs to find available parking spots.

Alternatively, if you are using public transport, take the bus or train to the nearest station and walk towards Shoppers Lane. There are several stations within walking distance of Shoppers Lane that offer convenient access, including:

- The Lake Station: Take Line 267 towards Sierra Madre Villa Station and get off at Lake Station; from there, it's about a 15-minute walk to Shoppers Lane
- The Allen Station: Take Line 180 towards Hollywood/Vine Station and get off at Allen Station; from there, it's about a 20-minute walk to Shoppers Lane

Once you arrive at Shoppers Lane, look for the burger restaurant that also serves as a caterer and American restaurant with fantastic food options!

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 10pm
Saturday 11am - 10pm
Sunday 11am - 9pm

Telephone

+16264401008

Alerts

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What people say

Burger restaurants are a staple in American cuisine, and for good reason. They offer a delicious and satisfying meal that can be customized to fit any taste preference. The Counter, located in Shoppers Lane, Pasadena, takes this concept to the next level with their customizable gourmet burgers.

What sets The Counter apart is their extensive list of over 80 ingredients that allow customers to create a burger as unique as they are. Whether you're a meat lover or vegetarian, gluten-free or vegan, there's an option for everyone. And it's not just the burgers that are customizable - the starters, sides, shakes, beer and wine all have options to make your dining experience truly personalized.

But it's not just about choice at The Counter - the quality of the food is top-notch. The burgers are juicy and flavorful, with fresh toppings and buns that hold up to even the messiest creations. And don't forget about the creamy shakes - they're the perfect accompaniment to any burger.

Overall, The Counter is a must-visit for anyone looking for a delicious and customizable burger experience. With their commitment to quality ingredients and personalized options, it's no wonder they've become a favorite among locals and visitors alike.