Recent social media posts
06/10/2026
The Nozawa way, every day.
06/06/2026
You said you’d share. You won’t.
06/04/2026
If you’re debating takeout vs. dining in… this is your sign.
05/21/2026
SUGARFISH opens today in San Diego’s Little Italy!
For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."
Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.
“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa
Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101
Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.
05/20/2026
Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.
SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.
Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.
“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini
Don’t Think. Just Eat.
Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego
05/15/2026
Right place, right moment, right bite.
05/11/2026
Say less. Order more.
05/07/2026
Drop your order. No gatekeeping.
05/05/2026
It’s always the right night for this.
04/25/2026
No need to think. Just come in to eat.
Your order? The Don't Think. Just Eat.
04/21/2026
Warm rice is not optional. It’s essential.
04/19/2026
BTS with Tom Nozawa
04/14/2026
Eat immediately.
04/11/2026
Trust us.
We’ve already made the decisions for you.
04/07/2026
It's always a great day for a Trust Me.
03/26/2026
We love seeing your guest photos 💙
03/14/2026
Warm rice. Cool fish. Exactly as it should be.
03/11/2026
Some nights just call for sashimi
03/06/2026
When the fish is this great. You don’t need much else.
03/04/2026
Corona del Mar
03/04/2026
simply great sushi
02/25/2026
New Zealand Pink Lobster.
Let it speak.
Address
304 12th Street
Manhattan Beach, CA
90266
To reach the sushi restaurant on 12th Street in Manhattan Beach, you can take the Metro Bus Line 126 to the stop at Manhattan Ave/12th St. Alternatively, if you are driving, take the Pacific Coast Highway and turn onto Manhattan Beach Blvd. Free street parking is available nearby, but be mindful of posted signs for any parking restrictions.
Opening Hours
| Monday |
11:30am - 10pm |
| Tuesday |
11:30am - 10pm |
| Wednesday |
11:30am - 10pm |
| Thursday |
11:30am - 10pm |
| Friday |
11:30am - 10pm |
| Saturday |
11:30am - 10pm |
| Sunday |
12am - 9pm |
Alerts
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What people say
Sushi restaurants are known for their fresh and delicious seafood, expertly prepared by skilled chefs. SUGARFISH: Manhattan Beach is no exception to this standard. Located on 12th Street, this sushi restaurant offers a range of services including delivery, takeout, and walk-ins for both lunch and dinner.
One of the standout dishes at SUGARFISH: Manhattan Beach is the Scallop Hand Roll, which has been described as hitting different by satisfied customers. This dish is only available as part of the Toro Tasting, which is another must-try item on the menu. The Anago Nigiri has also been praised by patrons who claim it makes a great dessert.
SUGARFISH: Manhattan Beach's Salmon Nigiri is a true classic that has stood the test of time. The restaurant's Toro Sashimi is also highly recommended and served at both locations. Customers can cozy up in warm booths or enjoy their sushi in bed during cold weather thanks to the restaurant's delivery service.
Overall, SUGARFISH: Manhattan Beach offers an exceptional dining experience with fresh seafood and expertly prepared dishes that are sure to satisfy any sushi lover's cravings.