Unity Sourcing & Roasting

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South Santa Fe Avenue
Unity Sourcing & Roasting

Unity Sourcing & Roasting is a local coffee business located in the heart of Los Angeles. Their focus on connectivity, inclusivity, and great coffee make them stand out from other coffee shops in the area. The company's commitment to sourcing and roasting high-quality beans is evident in their delicious beverages. Customers can also join the Coffee Club subscription service for monthly themed boxes that include freebies from brand partners in the industry. Happy International Women’s Day! A shoutout to Leslie & Meagan who went on their first coffee origin trips last year to learn more about where Unity's favorite beverage comes from.

Recent social media posts

08/18/2026

Almost sold out of this triple fermented masterpiece. Tastes like apple pie, vanilla ice cream, and fun cereal. Only available through First Looks and our wholesale portal. Comment or DM us “First Looks” before it’s gone.

08/08/2026

We are back at Outside Lands, supporting our wholesale partners Johnny Doughnuts dial in at the Outside Grounds booth serving coffee to the tens of thousands of festival goers this weekend.

07/25/2026

First Looks is how to get limited coffee releases before they hit the webstore or even wholesale. Comment or DM us “First Looks” to get access.

This past release was a custom bag filled with a triple fermented Ombligon from Jesus Arbey. The next release? Also a limited edition bag.

01/14/2026

Retail restock at the roastery! The webstore is fully restocked for 2026 with a variety of coffees. Head over now and pick a couple up, with free shipping on 2+ bags. Head over to store.unity.coffee

Also, this week our text subscribers received an exclusive BOGO offer on the last roast of a Thermal Shock Bourbon Ají variety from our friends at .coffee. Sign up for texts at the link in bio!

09/09/2025

We are hiring!

We are looking for a production person to work in our downtown LA roastery.

Duties will include:
Bagging roasted coffee
Maintaining and cleaning the equipment and space
Brewing cold brew
Making instant coffee
Doing local deliveries

If interested, please email [email protected].

03/10/2025

We performed 1,532 roasts in 2024 and have 17,540 production roasts historically as a company. This has been over the course of many different owned and shared machines.

We maintain 35 current active profiles. Between an array of microlots, year-round blends, and private label roasting projects, our lineup is robust. Batch sizes span from 25 to 250 pounds, an incredible range.

In June, we moved from a shared facility to our own space. This allowed us to scale, host clients, and be in charge of our own maintenance schedule. The new space has a vintage pre-1958 Probat G120. This is a massive roaster.

The facility came with numerous machines we had no experience with, including a screen sorter, dust collector, and a convoluted mechanism to load green into the roaster. Nothing came with a manual, and it was all installed by previous operators. We spent countless hours to determine what everything did, how to fix it, and how to make the coffee taste delicious. This required weeks worth of cleaning as it all sat dormant for over five years till we moved in. While we lost a lot of batches to testing and various fail points in the systems, we now have an incredible grasp on the entire flow.

It was daunting moving production from a Loring 35 and Probat UG22; this is a massive roaster designed for commodity grade batches up to 250 pounds. Most of our profiles are small batches, and we were worried about having to alter our business by having less offerings at bigger batch sizes. After speaking with some roaster friends and excessive QC, we have revolutionized the usage of such a large machine. By controlling the amount and direction of airflow, drum speed, and gas percentage, we are able to get incredibly desirable results with minuscule batch sizes.

Slide 4: Production Manager Chris Nieto in front of the roaster

Slide 5: Owner Tyler Elliott cleaning the roaster’s airflow system

Slide 7: Green storage in the roastery

Slide 9: Owner Adam Strauss in front of the roaster as a batch cools

Slide 10: Roast curve for Tuke Yute

Slide 11: Tuke Yute, photo credit:

Slide 12: Roast curve for Petrona Perez

Slide 13: Petrona Perez, photo credit:

02/28/2025

GREEN PURCHASES

This section of our 2024 Transparency Report is related to green purchasing, which makes up the bulk of what we do. Whenever we think about our ethics and values, we think about our actions of green purchases first and foremost.

This year we opted to buy more lots to have more variety on our menu, including a few new origins and processes. This was the first year we bought co-ferments and fell in love.

We bought more coffee from the Villatoros than ever before, including some spot purchases. There was a massive spread from affordable, low acid coffee, to staple high altitude lots of sweet complexity, to award winning gesha nanolots.

Colombia consistently gives us the widest variety of producers, partners, & offerings. This will most likely carry on even more so in the 2025 purchasing season. We took part in an incredible auction, Subasta Por La Paz, where we cooperated with roasters from all over the world to break the record for the highest price ever paid for Colombian coffee at auction.

We also purchased a heavy amount of El Salvadorian nanolots, retaining our commitment to the community in Chalatenango. While these are our priciest offerings, we did secure a very affordable washed coffee from producer J***y Lemus.

In Kenya, we were able to vertically scale with a few producers, buying some of the harvests’ C Grades that cupped excellently. This worked great to keep our customers’ blends delicious and affordable.

At the time of this posting - February 2025 - the market is experiencing incredible volatility. The numbers reflected here will not be reasonable or sustainable for this upcoming harvest, but they are good numbers for 2024.

Slide 2: Adam cupping at the Villatoro’s lab in Guatemala

Slide 4: Werner, a farm worker at El Milagro, milling coffee in Hoja Blanca, Huehuetenango, Guatemala

Slide 6: Brothers Julian and Jairo Ruiz of BanExport in Colombia - this was our 10th year working together

Slide 8: Tyler holding a paddle used to wash coffee

Slide 10: A 35 kilo bag of an El Salvadorian microlot

Slide 12: A coffee tree with blossoming coffee flowers

Slide 14: Parchment drying on the patio at Punta Del Cerro

02/27/2025

Welcome to the 2024 Unity Transparency Report! We worked hard on this and plan on sharing several segments over the next few weeks. Here is a reminder of some of our ethics and values. Later this spring we will release a complete formatted version with more notes, photos, insights, and data.

Slide 2: The Unity team maintaining our new roasting space.

Slide 4: Adam Strauss and Juan Villatoro on El Milagro in Guatemala.

Slide 5: Tyler Elliott and Antonio Medina on La Colina in Guatemala.

Slide 6: Adam Strauss being interviewed on Colombian national television for the Subasta Por La Paz.

01/10/2025

We love LA, and seeing our friends and fellow business community suffer is heartbreaking. It’s not much, but we would like to offer any coffee-serving businesses, organizations, individuals, etc. who were impacted by the wildfires coffee to serve your community. Whether you’re a long-time customer or just came across us, please DM us and we’ll get it out to you next week.

04/05/2024

We spent the last three months compiling data and finding meaningful storylines that support our actions.

2023 transparency report is now available.

Link in bio.

Address

3821 South Santa Fe Avenue
Vernon, CA
90058

To get to the business located on South Santa Fe Avenue in Vernon, you can take the Metro Blue Line and get off at the Washington station. From there, walk west along Washington Boulevard until you reach Santa Fe Avenue. Turn left onto Santa Fe Avenue and continue walking south for about four blocks until you arrive at your destination.

If driving, take the I-5 freeway and exit at Washington Boulevard. Continue east on Washington Boulevard until you reach Santa Fe Avenue. Turn right onto Santa Fe Avenue and continue south for about four blocks. There are a few public parking options available in the area as well.

Website

http://unity.coffee/

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What people say

Unity Sourcing & Roasting is a coffee sourcing and roasting company located in South Santa Fe Avenue, Vernon. They are focused on connectivity, inclusivity, and great coffee. Unity Sourcing & Roasting has a unique story that started in Brooklyn, NY, and now they have expanded to Los Angeles. They recently hosted a free community coffee tasting event during the Westchester Farmers’ Market where people had fun tasting different coffees while picking up Father's Day gifts or treats for themselves. Unity Sourcing & Roasting also offers beautiful coffees that are sold out quickly thanks to their wholesale partners and online subscribers' support. They recommend El Salvador microlots and Yinyini’s natural Tabi as their next best options. The company also celebrates International Women’s Day by giving a special shoutout to Leslie & Meagan, two amazing women on the Unity crew who went on their first coffee origin trips this past year to learn more about where our favorite beverage comes from, the labor of love that goes into it, and the amazing producing partners whose passion and hard work makes coffee possible. Unity Sourcing & Roasting is an excellent choice for anyone looking for high-quality coffee with a unique story behind it.