Recent social media posts
05/21/2026
SUGARFISH opens today in San Diego’s Little Italy!
For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."
Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.
“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa
Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101
Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.
05/20/2026
Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.
SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.
Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.
“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini
Don’t Think. Just Eat.
Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego
05/15/2026
Right place, right moment, right bite.
05/11/2026
Say less. Order more.
05/07/2026
Drop your order. No gatekeeping.
05/05/2026
It’s always the right night for this.
04/25/2026
No need to think. Just come in to eat.
Your order? The Don't Think. Just Eat.
04/21/2026
Warm rice is not optional. It’s essential.
04/19/2026
BTS with Tom Nozawa
04/14/2026
Eat immediately.
04/11/2026
Trust us.
We’ve already made the decisions for you.
04/07/2026
It's always a great day for a Trust Me.
03/26/2026
We love seeing your guest photos 💙
03/14/2026
Warm rice. Cool fish. Exactly as it should be.
03/11/2026
Some nights just call for sashimi
03/06/2026
When the fish is this great. You don’t need much else.
03/04/2026
Corona del Mar
03/04/2026
simply great sushi
02/25/2026
New Zealand Pink Lobster.
Let it speak.
02/21/2026
That first bite
02/18/2026
SUGARFISH Albacore >
02/14/2026
Happy Valentine’s Day, Sushi Lovers 💙
Because the best way to someone’s heart is through warm rice and high quality fish. Tag your sushi date.
09/17/2015
Time for lunch!
“Gone Sugarfishing. Trust me, it's good 🍣”
02/08/2015
SUGARFISH Downtown LA will be closed this evening for company function. Last seating 5 pm. Normal Sunday hours for all other locations.
Celebrated local sushi chain serving traditional rolls & sake in a chic, intimate space.
02/08/2015
SUGARFISH Downtown LA tomorrow evening for company function. Last seating will be 5 pm. Normal Sunday hours for all other locations.
01/23/2015
Happy Bday!
Instagram photo from
12/08/2014
Strike the pose. When all else fails and you long to be
Something better than you are today
I know a place where you can get away
It's called... SUGARFISH
Instagram photo from
Address
600 W. 7th Street , Ste. 150
Los Angeles, CA
90017
Public Transport:
Take the Metro Red or Purple line to 7th/Metro Center Station. From there, head west on West 7th Street for several blocks until you reach the destination.
Driving/Parking:
If driving from outside of downtown LA, take the I-10 or I-110 towards downtown and exit at 7th Street. From there, continue heading west on West 7th Street until you reach the destination.
There is street metered parking available nearby, as well as a few paid parking lots within walking distance of the restaurant.
Opening Hours
| Monday |
11:30am - 10pm |
| Tuesday |
11:30am - 10pm |
| Wednesday |
11:30am - 10pm |
| Thursday |
11:30am - 10pm |
| Friday |
11:30am - 10pm |
| Saturday |
11:30am - 10pm |
| Sunday |
12pm - 9pm |
Alerts
Be the first to know and let us send you an email when SUGARFISH: Downtown LA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
Sushi restaurants are known for their fresh and delicious seafood, expertly prepared by skilled chefs. SUGARFISH: Downtown LA on W. 7th Street is no exception to this standard. This celebrated local sushi chain offers traditional rolls and sake in a chic, intimate space that is perfect for a night out with friends or a romantic dinner.
One of the standout dishes at SUGARFISH: Downtown LA is the Scallop Hand Roll, which has been described as hitting different by satisfied customers. Another must-try dish is the Anago Nigiri, which some say makes a great dessert due to its sweet and savory flavors.
SUGARFISH: Downtown LA also offers Toro Tasting, which includes a special dish that is only available as part of the tasting menu. And if you're looking for a classic sushi dish, the Salmon Nigiri at SUGARFISH: Downtown LA is sure to satisfy your cravings.
The cozy booths at SUGARFISH: Downtown LA are perfect for escaping the crazy LA weather while enjoying some warm and delicious sushi. And if you're feeling adventurous, try the Toro Sashimi - it's so good that it's served at both locations!
Overall, SUGARFISH: Downtown LA offers an exceptional dining experience with fresh and flavorful sushi dishes that will leave you wanting more. So why not tag a friend and head over to SUGARFISH: Downtown LA this weekend? You won't regret it!
