Recent social media posts
07/29/2026
Thank you, San Diego đź’™ We love you right back.
It has been so special seeing SUGARFISH become part of this city. Thank you for welcoming us, dining with us and making our Little Italy restaurant feel at home.
07/19/2026
They call it SUGARFISH Sushi Sunday for reason.
07/10/2026
This is your sign to tag a friend you want to grab sushi with this summer!
07/08/2026
Bluefin Chutoro specially sourced from Baja, Mexico.
07/06/2026
Happy National Hand Roll Day!
07/04/2026
Happy Independence Day 🇺🇸
SUGARFISH will be closed today, July 4, in observance of the holiday.
We look forward to welcoming you back tomorrow.
06/27/2026
SUGARFISH was built on a simple idea: bring the sushi Chef Nozawa spent a lifetime perfecting to more people.
06/24/2026
Every decision starts with the fish.
At SUGARFISH, quality drives everything — from what we source, to how it is prepared, to the exact moment it is served.
That standard has never changed, and it never will.
06/14/2026
If you’re quiet at the table, we get it.
06/10/2026
The Nozawa way, every day.
06/06/2026
You said you’d share. You won’t.
06/04/2026
If you’re debating takeout vs. dining in… this is your sign.
05/21/2026
SUGARFISH opens today in San Diego’s Little Italy!
For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."
Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.
“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa
Now open daily from 11:30am – 10:00pm.
đź“Ť2100 Kettner Blvd. #1100ďż˝
San Diego, CA 92101
Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.
05/20/2026
Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.
SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.
Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.
“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini
Don’t Think. Just Eat.
Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego
05/15/2026
Right place, right moment, right bite.
Address
101 South La Brea Avenue
Los Angeles, CA
90036
To get to the sushi restaurant on South La Brea Avenue in Los Angeles using public transportation, you can take the Metro Line 212 bus and get off at the La Brea/Airdrome stop. If you prefer to drive and park, there is street parking available along South La Brea Avenue and nearby side streets. There are also paid parking lots in the vicinity.
Opening Hours
| Monday |
11:30am - 10pm |
| Tuesday |
11:30am - 10pm |
| Wednesday |
11:30am - 10pm |
| Thursday |
11:30am - 10pm |
| Friday |
11:30am - 10pm |
| Saturday |
11:30am - 10pm |
| Sunday |
12pm - 9pm |
Alerts
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What people say
Sushi restaurants are known for their fresh and delicious seafood, expertly prepared by skilled chefs. And SUGARFISH: La Brea is no exception. Located on South la Brea Avenue in Los Angeles, this sushi restaurant offers a range of services including delivery, takeout, waiter service, and walk-ins. Whether you're looking for a quick lunch or a leisurely dinner, SUGARFISH: La Brea has got you covered.
One of the standout specialties at SUGARFISH: La Brea is their Toro Tasting, which includes a special dish that's only available as part of the tasting menu. But even if you're not in the mood for a tasting menu, there are plenty of other delicious options to choose from. The Scallop Hand Roll is a particular favorite among customers, while the Salmon Nigiri is a true classic that never disappoints.
But it's not just the food that makes SUGARFISH: La Brea so special. The cozy booths provide the perfect setting for a romantic date night or an intimate dinner with friends. And if you're in the mood for something more casual, you can always grab your sushi to go and enjoy it in the park or at home.
So whether you're a sushi aficionado or just looking to try something new, SUGARFISH: La Brea is definitely worth checking out. With its fresh ingredients, expert preparation, and welcoming atmosphere, it's no wonder this restaurant has become an LA staple.
