Recent social media posts
06/02/2026
Meet Peter. ’s very first employee and the man behind the Gob Style. 👀
Queso for that ultimate cheese flavor, fresh pico de gallo for that lime kick and the Green Goblin spicy sauce he created himself. All of it coming together to make a taquito that tastes like a perfectly authentic Mexican taquito.
This one has Peter’s stamp of approval. 😍 Ask for the Gob Style next time you roll up. 🔥
06/01/2026
The best two things in one. 🍔🌮
Our Taco Burger: a buttery toasted potato bun, fry sauce, seasoned ground beef, mix cheese and shredded lettuce with jalapeño ranch on the side. This one hits every single time.
Have you tried this before? 🤔
05/29/2026
When your head employee is eating like THIS on his lunch break, you know something special is happening. 👀🍟
Cody’s secret menu lunch order here at : fries loaded with queso blanco, a little rice, jalapeño ranch, green goblin sauce and topped off with fresh carne asada.
This one has a name now. Ask for Cody’s Lunch. 😉
05/28/2026
Keep it classic. 🌽 Our Street Corn and Corn in a Cup the OG Way: butter, mayo and cotija cheese. Classic flavors that hit every single time. 🤤🔥
05/26/2026
Part 2 of how we perfect our Shredded Beef here at . 🥩
The goal is a balance that most people don’t even think about; not so pulled that the meat falls out on the first bite, and not so chopped that it turns to mush.
Right in between is where the magic happens. By hand and with a chopping tool simultaneously until we hit that perfect texture every single time.
This is the standard we hold ourselves to with every single taquito.
05/24/2026
The secret to the perfect taquito starts long before the doors open. 👨🍳
We cook our Shredded Beef overnight to lock in the most flavor and the most tender bite possible. Every piece is then checked by hand and trimmed of all the fat one by one. No fat, no fillers, just quality.
This is just part 1 of demonstrating our love for the process and quality we desire in each and every one of our taquitos, stay tuned for part 2. 👀🫶🏻
05/22/2026
The Loaded Mild here at just got even better with this guacamole upgrade. 🥑😏
Shredded cheese, guac sauce, their famous Roll Em Up Mild Sauce, sour cream and finished off with fresh guacamole on top. Every layer hitting harder than the last. 🤤
Roll up to try these out.
05/21/2026
Consider this your official taquito rolling masterclass. 👨🍳
We do this every single morning before doors open. Fresh Maseca painted tortillas, a perfectly portioned ounce of shredded meat packed end to end, rolled nice and tight every single time.
No shortcuts. No meat falling out. Just the perfect taquito, every order. 🤤
05/19/2026
If you haven’t tried the Fully Loaded option yet, this is your sign. 👀
Our most popular order for a reason: butter, mayo, cheese, Hot Cheeto dust and Tajin on everything.
The Corn in a Cup and taquitos fully loaded style is a whole different experience and once you go Fully Loaded you’re not going back. 😤🤤
05/18/2026
The second you walk in with everyone already loves you. 🤩🎉
Party Packs of 25 and 50 pieces for any size crowd. Fresh hand rolled taquitos, all the sauces, all the cheese.
You’re not just bringing delicious food, you’re bringing the party. 🔥🤤
05/17/2026
You came for the taquitos and then you saw the Carne Asada Fries. 👀
Crispy battered fries piled high with mix cheese, fresh homemade guac and sour cream.
Yeah, you’re gonna be walking out a little TOO satisfied. 🤤🔥
05/14/2026
We had to put some respect on the Potato Taquito. 🥔
Crispy, crunchy, the perfect veggie option for whenever you’re laying off the meat and it tastes just like mom used to make.
The most slept on taquito here at . 🤤
05/13/2026
The people are creative and we are HERE for it. 😍
Someone just ordered a Taco Burger, hit it with the Green Goblin sauce and stacked Potato Taquitos on top.
Here at the menu is just the starting point. What you build from there is entirely up to you. 👨🍳🔥
05/12/2026
Crispy outside. Warm and gooey inside. Zero grease. 🍩😤
Our Churro Donuts are baked fresh in the oven and they are everything you want in a dessert without the heaviness of a deep fry.
You probably need these in your life. 🔥😉
05/09/2026
This one goes out to our loyal social media followers. 🫶🌯
The Elote Style Taquitos are a secret menu item that was born straight from your love for our Corn in a Cup and Street Corn. Butter and mayo mix, Hot Cheeto dust, more butter, and Tajin to finish. 🌽🔥
You know what to ask for next time you pull up. 😏
05/07/2026
When one of our longest employees tells you how to eat the taquitos, you listen. 👀🌯 Meet the Loaded Mild. A generous layer of cheese, homemade guac sauce, our smoky cream based Roll Em Up sauce, and finished off with sour cream. Ask for it by name and thank Cody later. 😤🤤
05/05/2026
Some recipes are too good to change. ❤️
Every taquito here at is hand rolled fresh each morning and shallow fried in a custom cast iron skillet, straight from the recipe that started it all. Mama Karen knew exactly what she was doing. 😋✨
05/04/2026
Your party needed an upgrade and we’re here to deliver. 🎉
Nobody told you Jenga could hit this hard. 😈🤤 Grab ’s 25-piece Party Pack and watch your whole crew lock in. Potato taquitos on deck, stakes are high, and the Lit sauce is flowing. This is your tutorial on how to actually spice up your next party. 🔥
04/14/2026
Hand rolled daily.🔥
Fried to golden perfection.
That first crunch? Yeah… that’s why you’re coming back tomorrow.
Order Now! www.ROLLEMUP.com
03/09/2026
Mondays are better with taquitos. 🌮🔥
Start the week right with hot, crispy, hand-rolled taquitos from Roll Em Up.
Shredded beef, chicken, or potato — fried perfectly crunchy and topped with our famous bomb sauces.
Because honestly… Mondays deserve something this good.
📍 Roll Em Up Taquitos
www.Rollemup.com/locations
Come grab some today.
If you know… you know.If you don’t… it’s time to ROLL EM UP.
03/06/2026
TAQUITOS are what started it all for us. 🌮🔥
From day one, we’ve been hand rolling taquitos fresh in each store, every single day. As we grew, we thought moving production offsite would make things faster and more consistent for our customers.
Man… were we wrong.
Somewhere along the way we forgot what made Roll Em Up special — the homemade taquitos that taste like they came straight out of Mama Karen’s kitchen.
So we’re going back to our roots.
✅ All taquitos will now be hand rolled daily in every location
✅ Never frozen
✅ Proteins cooked and shredded in-house every day
And that will never change again.
To all our OG supporters who have been rocking with us since the beginning…
WE’RE BACK.
Chino Hills and Porter Ranch are already in motion. All other locations are in the process.
And we LOVE ALL OF YOU. ❤️
03/03/2026
The OG Way.
Pan-fried to perfection, topped with creamy guac sauce, crema, crisp lettuce, and queso fresco.
No shortcuts. Just flavor.
Roll Em Up today. 🌯🔥
Tag a friend that would smash this!!!⬇️ You guys might win a 5 pack
02/25/2026
Be honest…
Are you going:
🧈 Butter Only
🧀 Cheese
🔥 Hot Cheetos
WORLD’S BEST STREET CORN 🌽
02/25/2026
Who likes their taquitos plain with just some fresh homemade guac to dip in? 🥑🔥
Sometimes simple hits the hardest.
Comment below for a chance to win free 5 pack at our Chino Hills location.
Address
275 W Birch Street
Brea, CA
92821
To get to the location on W Birch Street in Brea, here are the travel directions:
Public Transport:
1. Take a train or bus to the Brea Downtown Station.
2. From the station, head east on E Birch Street.
3. Continue walking for about 5 minutes until you reach W Birch Street.
Driving/Parking:
1. If you're coming from the north, take the CA-57 S and exit at Imperial Hwy.
If you're coming from the south, take the CA-57 N and exit at Imperial Hwy.
2. Head west on E Imperial Hwy towards S State College Blvd.
3. Turn left onto S State College Blvd.
4. Take another left onto W Birch Street.
5. Look for available parking spaces along W Birch Street or nearby parking lots.
Please note that these directions are provided without mentioning any specific destination and are solely intended for general guidance purposes.
Opening Hours
| Monday |
9am - 1am |
| Tuesday |
9am - 1am |
| Wednesday |
9am - 1am |
| Thursday |
9am - 1am |
| Friday |
9am - 1am |
| Saturday |
9am - 1am |
| Sunday |
9am - 1am |
Alerts
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What people say
Roll Em Up, located on W Birch Street, is a Mexican restaurant that offers a delightful culinary experience. With multiple locations across California, Nevada, Texas, and Arizona, this establishment has gained popularity for its mouthwatering dishes.
One of the highlights at Roll Em Up is their delectable Donuts. These sweet treats are a drizzle of delight on every fluffy ring, indulging your taste buds in caramel dreams. The combination of flavors and textures creates a truly heavenly experience that will leave you craving for more.
Another must-try item on their menu is the Taquitos. These rolled wonders turn snack time into a flavor celebration. Each bite bursts with deliciousness and brings joy to your palate. Whether you're in the mood for a quick snack or looking to satisfy your cravings, Rollemup's Taquitos are the perfect choice.
The variety of locations offered by Roll Em Up allows customers from different cities to enjoy their scrumptious offerings. From Chino Hills to Las Vegas and from Amarillo to Brea and Gilbert, there are plenty of opportunities to savor their mouthwatering creations.
In addition to their tempting food options, Roll Em Up has also been featured on Channel 7 News Spark Of Love in California. This recognition speaks volumes about the quality and popularity of this Mexican restaurant.
If you're looking for an exceptional dining experience filled with flavor and excitement, Roll Em Up on W Birch Street is the place to be. Their Donuts and Taquitos will transport you to a world of culinary bliss that will keep you coming back for more.
