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Roll Em Up

Roll Em Up Roll Em Up is a Mexican restaurant located on W Birch Street. They offer a variety of tantalizing treats, including Rollemup's Donuts with a drizzle of delight on every sweet, fluffy ring and their famous Taquitos that turn snack time into a flavor celebration. With multiple locations in California, Nevada, Texas, and Arizona, Roll Em Up is sure to satisfy cravings across the Southwest. Indulge in their decadent desserts or savor the mouthwatering flavors of their taquitos โ€“ you won't be disappointed.

Recent social media posts

06/30/2026

Somebody check on Peter. ๐Ÿ˜ญ Peter didnโ€™t come to play when it comes to these challenges, he came to swallow his pride and an entire taquito.

These taquitos are really that good. ๐Ÿ˜

ROLL EM UPโ€™s biggest bite challenge has a clear winner and a clear cry for help. ๐Ÿ˜‚

06/29/2026

Hand rolled every morning. Loaded your way. ๐Ÿ”ฅ

ROLL EM UPโ€™s taquitos are fresh, crispy and packed full of flavor no matter how you build them.

The only question is how are you building yours and which taquito are you rolling up to try? ๐Ÿค”๐Ÿคค

06/28/2026

Crispy hardshell. Freshly grated cheese. Shredded lettuce. Hot sauce on the side. ๐ŸŒฎ๐Ÿ”ฅ The Taco Dorado at ROLL EM UP with your choice of ground beef or potato, served with rice and beans. What are you waiting for? ๐Ÿ˜

06/27/2026

Speed or substance? ๐Ÿค” Peter and Cody went head to head in the ultimate ROLL EM UP taquito rolling challenge and now itโ€™s up to you to decide the winner. Who took the W? Sound off below. ๐Ÿ‘‡๐Ÿฝ๐Ÿ”ฅ

06/25/2026

Meet Edward. 7 years of loyalty and zero plans to stop. ๐Ÿ™๐ŸŒฏ Our OG and one of our favorite ROLL EM UP customer keeps coming back for the taquitos and the Protein Bowl: fresh, nutritious and always hitting the spot. This one is for you Edward. Roll up today and try Edwardโ€™s favorite order! ๐Ÿ˜‰

06/24/2026

Queso is a love language and we speak it fluently. ๐Ÿง€๐Ÿ˜ Your next visit to ROLL EM UP just got a whole lot cheesier. Roll up and thank us later. ๐Ÿ˜

06/23/2026

Baked in the oven. Crispy on the outside. Warm and gooey on the inside. ๐Ÿฉ๐Ÿ”ฅ Hope you saved some room for these. ๐Ÿ˜‰ Dessert doesnโ€™t get any better than this.

06/21/2026

Shredded cheese. Lit sauce. Fresh homemade guac. Sour cream. ๐Ÿ”ฅ Our Chicken Corn Taquitos loaded layer by layer until that crunch is doing all the talking. ๐Ÿคค

06/18/2026

The Elote Style Taquitos here at ROLL EM UP, born from the love our customers have for our Street Corn and Corn in a Cup. This one is a must try.

Roll up today and ask us for the Elote Style. ๐Ÿคค You can thank us later. ๐Ÿ˜‰
secretmenu

06/16/2026

Who said eating right couldnโ€™t hit this hard? โšก๏ธ

Our Protein Bowl is loaded with charro beans, rice, mix cheese, homemade guac, fresh pico de gallo, sour cream and your choice of protein.

Clean, filling and built exactly the way you want it. Fuel up and thank us later. ๐Ÿ˜‹๐Ÿค

06/15/2026

Every great taquito deserves a great sauce. ๐Ÿ˜‹๐Ÿ”ฅ

ROLL EM UP has 8 house made options to choose from, each one crafted to take your plate to the next level.

Whether youโ€™re keeping it classic or chasing heat, there is something here for everyone. The only question is which one are you starting with? ๐Ÿค”๐Ÿคค

Address

275 W Birch Street
Brea, CA
92821

To get to the location on W Birch Street in Brea, here are the travel directions:

Public Transport:
1. Take a train or bus to the Brea Downtown Station.
2. From the station, head east on E Birch Street.
3. Continue walking for about 5 minutes until you reach W Birch Street.

Driving/Parking:
1. If you're coming from the north, take the CA-57 S and exit at Imperial Hwy.
If you're coming from the south, take the CA-57 N and exit at Imperial Hwy.
2. Head west on E Imperial Hwy towards S State College Blvd.
3. Turn left onto S State College Blvd.
4. Take another left onto W Birch Street.
5. Look for available parking spaces along W Birch Street or nearby parking lots.

Please note that these directions are provided without mentioning any specific destination and are solely intended for general guidance purposes.

Opening Hours

Monday 9am - 1am
Tuesday 9am - 1am
Wednesday 9am - 1am
Thursday 9am - 1am
Friday 9am - 1am
Saturday 9am - 1am
Sunday 9am - 1am

Telephone

(714) 784-6189

Alerts

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What people say

Roll Em Up, located on W Birch Street, is a Mexican restaurant that offers a delightful culinary experience. With multiple locations across California, Nevada, Texas, and Arizona, this establishment has gained popularity for its mouthwatering dishes.

One of the highlights at Roll Em Up is their delectable Donuts. These sweet treats are a drizzle of delight on every fluffy ring, indulging your taste buds in caramel dreams. The combination of flavors and textures creates a truly heavenly experience that will leave you craving for more.

Another must-try item on their menu is the Taquitos. These rolled wonders turn snack time into a flavor celebration. Each bite bursts with deliciousness and brings joy to your palate. Whether you're in the mood for a quick snack or looking to satisfy your cravings, Rollemup's Taquitos are the perfect choice.

The variety of locations offered by Roll Em Up allows customers from different cities to enjoy their scrumptious offerings. From Chino Hills to Las Vegas and from Amarillo to Brea and Gilbert, there are plenty of opportunities to savor their mouthwatering creations.

In addition to their tempting food options, Roll Em Up has also been featured on Channel 7 News Spark Of Love in California. This recognition speaks volumes about the quality and popularity of this Mexican restaurant.

If you're looking for an exceptional dining experience filled with flavor and excitement, Roll Em Up on W Birch Street is the place to be. Their Donuts and Taquitos will transport you to a world of culinary bliss that will keep you coming back for more.

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