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Kei Concepts

Kei Concepts Kei Concepts is a restaurant located on Beach Boulevard that opened its first restaurant, Sup Noodle Bar in 2014. The restaurant has hosted several events with celebrity guests and donates proceeds to charity.

Recent social media posts

06/01/2026

Dads, grads, and party trays. June is looking stacked. 🎓👔 Get 10% off Party Trays & Shareables at SUP, VOX, NEP, ROL, INI, and QUA from 6/1 to 6/21. Use code PARTY10 on Toast, or get the discount automatically in-store.

05/27/2026

This past weekend hit close to home for a lot of us. Our hearts go out to everyone in the Garden Grove community who was displaced, evacuated, or is still working through the aftermath of the chemical leak.
 
Today we partnered with to provide food to those at the Golden West College evacuation shelter. And as long as there are people displaced and in need, we’re committed to continuing that effort alongside them.
 
We’re keeping everyone affected in our thoughts and hoping for a safe return home as soon as possible.

Mother’s Day may be over, but it’s never too late to spoil Mom 💐Now through 5/15, spend $50 on a Kei Concepts gift card ...
05/13/2026

Mother’s Day may be over, but it’s never too late to spoil Mom 💐

Now through 5/15, spend $50 on a Kei Concepts gift card and receive a FREE $10 voucher. A little extra for the queens who deserve it. Gift cards and vouchers are available in-store while supplies last — don’t miss out!

05/08/2026

AAPI Heritage Month is a celebration of everything this community has created and everything it’s still becoming. At Kei Concepts, we’re proud to be part of that. But more than anything, we’re proud of the people who make it what it is. The ones who show up every day, who found a home here, who came to grow and ended up with a career worth being proud of.

From Orange County and beyond, this is for the teams, families, and communities that continue to support us and grow with us. Not to grow fast, but to build something lasting. Happy AAPI Heritage Month.

05/01/2026

Yeah… the best Kei Concepts promo is back.

$50 gift card = $10 back.
Take Mom out now, thank yourself later.

Send this to someone who still hasn’t planned anything.

03/30/2026

A huge moment for the Kei Concepts family.
Our CEOs, Ivy Ha and Viet Nguyen, were honored as two winners this year’s Excellence in Entrepreneurship Awards by the Orange County Business Journal—an organization that has spent the past 25 years recognizing leaders who are shaping Orange County’s business community.
Kei Concepts was built alongside co-founders Neo Du and Edward Huang, and this recognition also belongs to the incredible teams, loyal guests, and communities who have supported us and grown with us every step of the way.
Congratulations as well to all of this year’s winners. We’re truly honored to be recognized alongside such inspiring leaders.

We wouldn’t be Kei Concepts without the women on our team.From our Co-CEO Ivy, to a corporate team largely made up of wo...
03/08/2026

We wouldn’t be Kei Concepts without the women on our team.

From our Co-CEO Ivy, to a corporate team largely made up of women, to the managers, servers, hosts, baristas, and cooks across our restaurants, their leadership and dedication shape the culture and energy of our company.

Today we celebrate the women who help make Kei what it is.

Happy International Women’s Day. 🌸

Proud moment for the Kei Concepts family.

Our CEOs, Viet Nguyen and Ivy Ha, have been nominated for the 2026 Excellence...
03/05/2026

Proud moment for the Kei Concepts family.

Our CEOs, Viet Nguyen and Ivy Ha, have been nominated for the 2026 Excellence in Entrepreneurship Awards by the Orange County Business Journal.

For 25 years, this award has recognized the entrepreneurs helping shape Orange County’s business community. Kei Concepts has been fortunate to grow alongside that community over the years. The support from Orange County has made so much of this journey possible.

Congratulations to all of this year’s nominees!

03/02/2026

Welcoming the Lunar New Year at Kei Concepts HQ. 🧧

Last week, the team dressed up, shared Lunar New Year dishes, played a few competitive games, and ended the celebration with red envelopes from our CEO, Ivy.

It was a reminder of how much culture and community shape what we do.

For some of us, these traditions are familiar. For others, it was their first time experiencing them. Being able to share that together made the day even more meaningful.

Moments like this are what make Kei Concepts what it is. Here’s to a year of growth and good fortune!

02/18/2026

Yesterday at QUA, our community gathered for a Lion Dance to welcome the Lunar New Year.

Moments like this are at the heart of Kei Concepts. Honoring tradition. Creating space for culture. Bringing people together around the table.

We’re proud of the team that made it happen, and grateful to everyone who showed up, rain and all.

Happy Lunar New Year from all of us at Kei Concepts.

The celebration continues across our restaurants. Spend $88 in-store and receive a red envelope with a $20 voucher as part of our Lunar New Year promotion.

We hope to see you this week!

02/16/2026

🧧 It starts tomorrow!🐎

Lunar New Year at Kei Concepts means lucky red envelopes at the table.
Here’s the move: dine in, spend $88, and you’ll receive a Lucky Red Envelope to open on the spot.

Every envelope wins.
Some include a $20 voucher for your next visit.
Others hold Golden Ticket Grand Prizes, like:
🎮 Nintendo Switch 2
📷 Canon G7X III
👓 Meta glasses

📅 Launching tomorrow, February 17
📍 Dine-in only at all Kei Concepts locations
⏳ While supplies last

Come hungry. Leave lucky.

02/13/2026

🧧 Lunar New Year luck hits Kei Concepts THIS TUESDAY 2/17/26
Here’s how it works:
Dine in, spend $88, and you’ll receive a Lucky Red Envelope to open at the table.
Every envelope wins. Every time.
Some envelopes include a $20 voucher for your next visit.
Others might hold Golden Ticket Grand Prizes, including:
✨ Nintendo Switch 2
✨ Meta Glasses
✨ Canon G7X Mark III
It’s our way of saying thank you for starting the new year with good food and good fortune.
📅 Launches February 17
📍 Dine-in only at all Kei Concepts locations
⏳ While supplies last
Eat well. Open lucky. 🧧

🧧 Lunar New Year luck is loading.Something special drops in one week at Kei Concepts.You’ll want a seat at the table    ...
02/10/2026

🧧 Lunar New Year luck is loading.
Something special drops in one week at Kei Concepts.
You’ll want a seat at the table

02/06/2026

Super Bowl weekend calls for real food.
We’re running 15% off Party Trays & Shareables all weekend long so you’re covered for Saturday pre-game hangs and Super Bowl Sunday watch parties. More trays, less math, no last-minute panic.
🏈 Saturday & Sunday FEB 7 & 8
📍 Available at VOX, SUP, NEP, ROL, and INI locations
🛍️ Toast takeout orders get 15% OFF! Use code SUPER at checkout
Whether you’re feeding the whole couch or the entire house, this is the move.
Order early. Share heavy. Let the trays do the work!

When something like this happens, I never really know what to say, because I know it’s never just about me.I want to sta...
12/31/2025

When something like this happens, I never really know what to say, because I know it’s never just about me.

I want to start by thanking the for including me in the 125 Most Influential for 2025. I’m truly grateful for this recognition.

That gratitude is rooted in the opportunity this country gave an immigrant like myself, and in the people who’ve been part of this journey from the very beginning. When I think about the influential people in my own life, there’s no list that could ever capture it. Over the years, more than a thousand team members and supporters have helped build what we have today.

It really did take a village.

This is very much a community success, not mine alone. They’re the reason I’m able to do the work I do every day, and the ones who deserve the real spotlight. Because of them, this recognition carries weight.

Thank you to everyone who’s been part of this journey. 🙏

12/22/2025

No cooking. No cleaning. Just trays that hit. 🍽️
Get 10% OFF all party trays now thru 12/31 with code PARTY10.
Friendsgiving, office party, last-minute hosting… Kei’s got you covered. Order ahead on Toast

12/19/2025

Christmas is less than a week away and this is your sign. 🎄🎁
If you still need a White Elephant win or a last-minute gift that actually gets used, a Kei Concepts gift card is it.

One card, good at every Kei Concepts restaurant across OC, and right now when you buy $100, you get a $20 bonus voucher back. Easy, thoughtful, zero stress.

Perfect for coworkers, friends, food lovers, or anyone who’s impossible to shop for. Don’t wait — holiday gifting procrastinators, this one’s for you.

Address

17011 Beach Boulevard Suite 676
Huntington Beach, CA
92647

To get to the location on Beach Boulevard in Huntington Beach:
- Public Transport: Take the bus to the nearest stop on Beach Boulevard and walk towards the north.
- Driving/Parking: Head south on Beach Boulevard until you reach the address. There is parking available in the vicinity.

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

https://linkin.bio/kei-concepts

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What people say

Kei Concepts is a restaurant located on Beach Boulevard that has been serving up delicious food since 2014. The restaurant's flagship dish, Sup Noodle Bar, has become a fan favorite among locals and visitors alike. But Kei Concepts isn't just about the food - they are also dedicated to innovation and collaboration in the food technology industry. Their Breaking Bread event, featuring speakers like Viet Nguyen and Andy Nguyen, promises to be an engaging and inspiring experience for all attendees. And for those looking to treat their moms this Mother's Day, Kei Concepts is offering a special promotion that includes a free flower and a 10% off voucher. Finally, the restaurant was recently honored as one of the best new restaurants at the Best Restaurants Celebration at South Coast Plaza. With its dedication to both great food and community involvement, Kei Concepts is definitely worth checking out.

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